Need Your Help With A Little Net Activism


I recently posted the note pasted below on the website for Clean The World, an organization working in Haiti, that has a good heart, but unfortunately is trafficking in some very disturbing media tropes about Haiti. I have already gotten the attention of their communications director, with this post last week.

Now, I’d like to ratchet things up a bit further by letting them know that I’m not the only person who would like to see them be more mindful of how they represent Haiti in order to fulfill their organizations mission.

I do not want them to stop doing their work, but just be more mindful of how they’re doing it.

If you could take a moment to view the following clip and leave a note on their site letting them know how you feel about it. It doesn’t have to be as long as mine, it could merely be saying “this video is whack, please drop it.”

Here’s the link to their site

Drawing their attention to the negative aspects of their video may push them to rethink their video promotions, and maybe we can use this as a platform to get other emerging non-profits to reconsider how they market black suffering.

Thank you in advance for doing this and please encourage your friends to do the same.

All the best,


I wouldn’t be so quick to take pride in this video, because while it did a good job of outlining your mission, it was a very poor representation of the people of Haiti. This video, even down to the score used trite colonial era tropes in its depictions of Haiti. Take this line for an example of what I am referring to: “We flew along with Clean The World on its very first mission t the island mired in chronic danger. Dirty. Violent. And depressed.” Indeed, the narration in this video could have easily been dubbed from a scene in the novel King Solomon’s Mines, or the film Apocalypse Now.

As a Haitian American, I encourage your staff to be as mindful about cleaning the world of such negative paradigms for discussing Haitians and other people of color around the globe, as you are to delivering soap.

Thank you in advance for your future attention paid to this issue.


Ferentz Lafargue

Comments are closed.